MFLike many states, New Hampshire is experiencing difficulty filling available jobs in what are broadly referred to as ‘the trades,’ which has one business owner “thinking outside the box.”

“Rather than posting jobs on job boards, which really doesn’t work anymore, I am turning to the community for their help,” said Al Lawrence, owner of Artisan Electrical Contractors in Madbury, NH.

For anyone that makes a referral of a licensed electrician to Artisan Electric, even if it does not lead to a hire, Lawrence said they will send the person a Dunkin gift card. The incentive does not stop there, however.

“If we do hire someone, we will offer two tickets to the Pats and Dolphins game on December 29 or the opportunity to select a local nonprofit and have us donate $500 in your name,” he added.

For Lawrence, though, the recruitment campaign is not a gimmick.

“We are offering more than a job,” he said. “We are promoting an organizational culture, our care and concern for the community. I’d like to think that we are making a positive difference in the community. We want people who share in our values.”

Founded in 1989, Artisan Electric serves residential, commercial and industrial consumers.

“The workforce shortage in this state is real, which is why we need to be proactive in our recruitment,” added Lawrence. “I think our value proposition is that we offer not just a job, but a career and stability with room for growth. I believe the communities we serve can help us find the right fit.”

To learn more about Artisan Electric, or to refer a licensed electrician, visit